Insights' Edge

Consumer Insights - Brand Strategy - Advanced Analytics

612-326-3993

 

Our Brands

 

BetMGM

Conducted extensive primary research on BetMGM sportsbook and casino players to understand their need, motivations, and attitudes towards betting overall and specific brands.

Developed proprietary consumer segmentation for BetMGM sportsbook and casino players based on underlying needs and behaviors to conceptualize tiers of players.

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